To everything there is a season...

..and a time for every purpose under heaven...
a time to plant, a time to reap...a time to rend, a time to sew.

I guess you all the know the full lyrics of this song.

This year we decided to plant a little, to take awards more seriously even though our big sister frowns upon this. So far we have won five: Two golds for branded entertainment - for Idea and ITC; two silvers for Bindaas Bol - best use of TV and cause marketing; and agency of the year at the Indy's.

Here is a picture:



Kunal and Himanka are missing from it, they weren't here when we clicked, but are here anyway. Seems like it's time to reap.

And then I hear about a friend gone astray - a kind soul who couldn't say no when he needed to, not to others and more important not even to himself. So for his organisation, it became a time to rend. But I hope that wherever he goes he will learn to sew up the tears in his moral fibre.