I didn’t keep an actual tally – but it sure felt like the creative agencies – JWT, Contract, Rediff Y&R, etc walked away with most of the media awards. Among the media agencies, Mindshare got four and the rest of us – Madison, Lintas, Lodestar and Starcom got two each. I think Maxus and OMS got an award each.
But it was good fun. The sands were hot and the weather was hotter, but drinks flowed freely, and the under 30’s had a whale of a time. Akanksha and Hardik went parasailing, Sharad and Deepa went jetskiing, Venky and his gang of girls caught up with old friends from other agencies, and we all agreed that next year we should send in a larger contingent. With a hooter.
Goafest is a good idea. It goes beyond awards, and in doing so, sends out a subtle message. I hope it lives.
1 comment:
Yes, it is sad that creative agencies are wining the media awards. No doubt the media agencies need to get more creative as there are no awards for vanilla planing even though one cant do away with it.
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