Right and wrong

Last week we innocently released the 2008 Lintas Media Guide, in a pretty little pen drive in a pretty little case - all red and gold and christmasy.


While many media featured its contents simply and rather boringly, DNA took the opinions of several of our competitors and did this proactive story below, besides the usual report.



We responded with this in today's DNA.


I understand from a reliable resource that Vikram wants to do a rejoinder. I am not sure why. But it will be a good one to read. Bottom line, TAM now captures only part of all that is spent in relation to tv, and it's high time we looked for ways to measure the rest of the spend too. Ah, maybe I should start sharpening my pencils.....